Now cooking: EWM web client modernization

I make complicated software easier to digest.

I'm Aayush, UX Designer @ IBM. I design enterprise software and AI features by day, and cook by night.

chef mode Aayush by a lake, in a red block-print shirt
asks AI dumb questions, on purpose
COURSE 01

Mains

three dishes, two under NDA
See the full menu →
COURSE 02

How I cook

the questions on the stove while I work
{{ st.q }}
  1. {{ st.desc }}

    {{ st.q }}

COURSE 03

The utensils

what hangs on my rail

The tools I reach for, from the first sticky note to the last pixel.

  • {{ tl.name }} {{ tl.use }} {{ tl.tag }}
INTERMISSION

Welcome to my other kitchen

off the screen, still stirring

SCROLL TO HOP IN THE PAN ↓
COURSE 04

Beyond pixels and prototypes, I…

  • cook, mostly in one very loyal pan
  • ride a Triumph Speed 400
  • build odd things after asking AI odd questions
Skewers on a charcoal grill
grill-skewers.jpg
Paneer and capsicum curry topped with coriander
paneer-curry.jpg
Aayush with his Triumph Speed 400
weekend-mode.jpg
Cookie and brownie bake
cookie-cake.jpg
A pan of chickpea curry with coriander
chole.jpg
Mango cheesecake tart topped with diced mango
mango-tart.jpg

Side dishes

odd things I built, and rooms I helped fill
{{ o.alt }}
still marinating…
{{ o.name }} {{ o.file }}
COURSE 05

How I got here

slow-cooked
  1. 2019 – 2023Bachelor of Visual ArtsGraphic & Communication Design
    LISAA School of Design, Bangalore
  2. 2023 – 2025Master of DesignUser Experience Design
    Avantika University, Ujjain
  3. JAN 2025 – NOWUX Designer, IBMEnterprise software and AI.
THE BILL

Let's cook something that makes sense.

walk-ins welcome, no reservations needed
© 2026 Aayush Kritimade with own taste!