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Now cooking: EWM web client modernization

I make complicated software easier to digest.

I'm Aayush, UX Designer @ IBM. I design enterprise software and AI features by day, and cook by night.

chef mode Aayush by a lake, in a red block-print shirt
asks AI dumb questions, on purpose
COURSE 01 · THE WORK

Mains

three dishes, two under NDA
À LA CARTE The full menu four dishes, one table, nothing hidden
except what's under NDA
Open the full menu
COURSE 02 · THE PROCESS

How I cook

the questions on the stove while I work
RECIPE CARD · 5 STEPS tap a step to read it
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COURSE 03 · THE TOOLS

The utensils

what hangs on my rail

The tools I reach for, from the first sticky note to the last pixel.

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INTERMISSION · THE LIGHTS DIM

Welcome to my other kitchen

off the screen, still stirring

COURSE 04 · OFF THE CLOCK

The other kitchen

the other half of me, after the laptop closes

Beyond pixels and prototypes, I…

01 cook. mostly in one very loyal pan
Paneer and capsicum curry topped with coriander
paneer-curry.jpg
02 ride. a Triumph Speed 400
Aayush with his Triumph Speed 400
weekend-mode.jpg
03 build odd things. after asking AI odd questions
Aayush playing a hand-tracking instrument in front of his webcam
hand-tracking.gif
Skewers on a charcoal grill
grill-skewers.jpg
Paneer and capsicum curry topped with coriander
paneer-curry.jpg
Aayush with his Triumph Speed 400
weekend-mode.jpg
Cookie and brownie bake
cookie-cake.jpg
A pan of chickpea curry with coriander
chole.jpg
Mango cheesecake tart topped with diced mango
mango-tart.jpg

Side dishes

odd things I built, and rooms I helped fill
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still marinating…
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COURSE 05 · THE STORY

How I got here

slow-cooked
  1. 2019 – 2023Bachelor of Visual ArtsGraphic & Communication Design
    LISAA School of Design, Bangalore
  2. 2023 – 2025Master of DesignUser Experience Design
    Avantika University, Ujjain
  3. JAN 2025 – NOWUX Designer, IBMEnterprise software and AI.
THE BILL

Let's cook something that makes sense.

walk-ins welcome, no reservations needed
© 2026 Aayush Kritimade with own taste!